Know the Key Performance Indicators for Your Property
Every hotel generates data every day: reservations, room nights, rates, cancellations, arrivals and departures. The real value, however, comes from turning this data into useful information. Key Performance Indicators, commonly known as KPIs, help hoteliers understand how their property is performing and make better decisions about pricing, availability, sales and distribution. Here are six of…
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Beyond the Booking Button: How a Booking Engine Can Drive More Direct Hotel Bookings
For many hotels, the Booking Engine is still perceived as the final step of the online booking process: the guest visits the website, clicks “Book Now”, selects a room and completes the reservation. But a modern Booking Engine can do much more. When properly integrated into a hotel’s digital strategy, it can become a powerful…
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