{"id":525,"date":"2021-07-10T07:12:15","date_gmt":"2021-07-10T05:12:15","guid":{"rendered":"http:\/\/digihotelier.com\/?p=525"},"modified":"2021-07-10T10:11:12","modified_gmt":"2021-07-10T08:11:12","slug":"%ce%bf-%cf%81%cf%8c%ce%bb%ce%bf%cf%82-%cf%84%cf%89%ce%bd-analytics-%cf%83%cf%84%ce%b7%ce%bd-%ce%bb%ce%ae%cf%88%ce%b7-%ce%b1%cf%80%ce%bf%cf%86%ce%ac%cf%83%ce%b5%cf%89%ce%bd-%cf%83%ce%b5-%ce%be%ce%b5","status":"publish","type":"post","link":"https:\/\/digihotelier.com\/en\/%ce%bf-%cf%81%cf%8c%ce%bb%ce%bf%cf%82-%cf%84%cf%89%ce%bd-analytics-%cf%83%cf%84%ce%b7%ce%bd-%ce%bb%ce%ae%cf%88%ce%b7-%ce%b1%cf%80%ce%bf%cf%86%ce%ac%cf%83%ce%b5%cf%89%ce%bd-%cf%83%ce%b5-%ce%be%ce%b5","title":{"rendered":"Analytics \u03ba\u03b1\u03b9 \u03bb\u03ae\u03c8\u03b7 \u03b1\u03c0\u03bf\u03c6\u03ac\u03c3\u03b5\u03c9\u03bd \u03c3\u03b5 \u03be\u03b5\u03bd\u03bf\u03b4\u03bf\u03c7\u03b5\u03af\u03bf"},"content":{"rendered":"<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" 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\u03cc\u03bb\u03b1 \u03c4\u03b1 \u03c4\u03bc\u03ae\u03bc\u03b1\u03c4\u03b1 \u03bc\u03b9\u03b1\u03c2 \u03c4\u03bf\u03c5\u03c1\u03b9\u03c3\u03c4\u03b9\u03ba\u03ae\u03c2 \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03b7\u03c2, \u03cc\u03c0\u03c9\u03c2 \u03c4\u03bf PMS \u03ae \u03c4\u03bf channel manager \u03b1\u03ba\u03cc\u03bc\u03b7 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03bf \u03ba\u03b1\u03b9 \u03bc\u03ad\u03c3\u03b1 \u03b1\u03c0\u03bf \u03c4\u03b1 extranet \u03c4\u03c9\u03bd \u03ba\u03b1\u03bd\u03b1\u03bb\u03b9\u03ce\u03bd \u03b4\u03b9\u03b1\u03bd\u03bf\u03bc\u03ae\u03c2 \u03ba\u03b1\u03b9 \u03c0\u03ce\u03bb\u03b7\u03c3\u03b7\u03c2 (booking.com, Expedia, Hotelbeds, \u03ba\u03bb\u03c0), \u03bc\u03b1\u03c2 \u03b4\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03b7 \u03b4\u03c5\u03bd\u03b1\u03c4\u03cc\u03c4\u03b7\u03c4\u03b1 \u03bd\u03b1 \u03ad\u03c7\u03bf\u03c5\u03bc\u03b5 \u03c0\u03c1\u03cc\u03c3\u03b2\u03b1\u03c3\u03b7 \u03ba\u03b1\u03b9 \u03c3\u03b5 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\u03c0\u03bf\u03c5 \u03b8\u03b1 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03c0\u03ac\u03c1\u03bf\u03c5\u03bc\u03b5 \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03ae \u03bc\u03b1\u03c2. \u03a3\u03b5 \u03b1\u03c0\u03bb\u03ad\u03c2 \u03b1\u03c0\u03bf\u03c6\u03ac\u03c3\u03b5\u03b9\u03c2, \u03b3\u03b9\u03b1 \u03c4\u03bf \u03c0\u03bf\u03b9\u03b1 \u03ba\u03b1\u03bd\u03ac\u03bb\u03b9\u03b1 (\u03c3\u03c5\u03c3\u03c4\u03ae\u03bc\u03b1\u03c4\u03b1 \u03ba\u03c1\u03b1\u03c4\u03ae\u03c3\u03b5\u03c9\u03bd) \u03b8\u03b1 \u03c3\u03c5\u03bd\u03b5\u03c1\u03b3\u03b1\u03c3\u03c4\u03bf\u03cd\u03bc\u03b5 \u03ba\u03b1\u03b9 \u03b8\u03b1 \u03b4\u03af\u03bd\u03bf\u03c5\u03bc\u03b5 \u03b1\u03c0\u03cc\u03b8\u03b5\u03bc\u03b1 \u03c0\u03c1\u03bf\u03c2 \u03b4\u03b9\u03b1\u03bd\u03bf\u03bc\u03ae \u03ba\u03b1\u03b9 \u03c0\u03ce\u03bb\u03b7\u03c3\u03b7, \u03b1\u03bb\u03bb\u03ac \u03b1\u03ba\u03cc\u03bc\u03b7 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03bf \u03c3\u03c4\u03b7\u03bd \u03bb\u03ae\u03c8\u03b7 \u03b1\u03c0\u03bf\u03c6\u03ac\u03c3\u03b5\u03c9\u03bd \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03c4\u03b9\u03bc\u03bf\u03bb\u03bf\u03b3\u03b9\u03b1\u03ba\u03ae \u03bc\u03b1\u03c2 \u03c0\u03bf\u03bb\u03b9\u03c4\u03b9\u03ba\u03ae \u03ae \u03b1\u03ba\u03cc\u03bc\u03b7 \u03ba\u03b1\u03b9 \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03bb\u03b5\u03b9\u03c4\u03bf\u03c5\u03c1\u03b3\u03af\u03b1 \u03b3\u03b5\u03bd\u03b9\u03ba\u03cc\u03c4\u03b5\u03c1\u03b1. <\/p>\n\n\n\n<p>\u0395\u03ac\u03bd \u03b4\u03b5\u03bd \u03b5\u03af\u03bc\u03b1\u03c3\u03c4\u03b5 \u03c3\u03b5 \u03b8\u03ad\u03c3\u03b7 \u03bd\u03b1 \u03b5\u03c0\u03b5\u03be\u03b5\u03c1\u03b3\u03b1\u03c3\u03c4\u03bf\u03cd\u03bc\u03b5 \u03c4\u03b1 \u03b4\u03b9\u03ba\u03ac \u03bc\u03b1\u03c2 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1, \u03c4\u03cc\u03c4\u03b5 \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bc\u03b5 \u03bd\u03b1 \u03b2\u03c1\u03bf\u03cd\u03bc\u03b5 \u03b1\u03c5\u03c4\u03ac, \u03b5\u03c0\u03b5\u03be\u03b5\u03c1\u03b3\u03b1\u03c3\u03bc\u03ad\u03bd\u03b1 \u03c3\u03b5 \u03bc\u03bf\u03c1\u03c6\u03ae \u03b3\u03c1\u03b1\u03c6\u03b7\u03bc\u03ac\u03c4\u03c9\u03bd, \u03c4\u03b1 \u03bf\u03c0\u03bf\u03af\u03b1 \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bc\u03b5 \u03ac\u03bc\u03b5\u03c3\u03b1 \u03bd\u03b1 \u03ba\u03b1\u03c4\u03b1\u03bd\u03bf\u03ae\u03c3\u03bf\u03c5\u03bc\u03b5 \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03bf\u03c5\u03bc\u03b5. \u0388\u03bd\u03b1\u03c2 \u03c6\u03bf\u03c1\u03ad\u03b1\u03c2 \u03c0\u03bf\u03c5 \u03ba\u03ac\u03bd\u03b5\u03b9 \u03b1\u03c5\u03c4\u03ae\u03bd \u03c4\u03b7\u03bd \u03b4\u03bf\u03c5\u03bb\u03b5\u03b9\u03ac \u03b3\u03b9\u03b1 \u03b5\u03bc\u03ac\u03c2 \u03ba\u03b1\u03b9 \u03bc\u03b1\u03c2 \u03c0\u03b1\u03c1\u03ad\u03c7\u03b5\u03b9 \u03c4\u03ad\u03c4\u03bf\u03b9\u03b1 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1 \u03ba\u03b1\u03b9 \u03c0\u03bb\u03b7\u03c1\u03bf\u03c6\u03bf\u03c1\u03af\u03b5\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf <a rel=\"noreferrer noopener\" href=\"https:\/\/tourism-observatory.com\/\" target=\"_blank\">\u03a0\u03b1\u03c1\u03b1\u03c4\u03b7\u03c1\u03b7\u03c4\u03ae\u03c1\u03b9\u03bf \u03a4\u03bf\u03c5\u03c1\u03b9\u03c3\u03bc\u03bf\u03cd<\/a>, \u03bc\u03ad\u03c3\u03c9 \u03c4\u03bf\u03c5 \u03bf\u03c0\u03bf\u03af\u03bf\u03c5 \u03b3\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03b1\u03bd\u03ac\u03bb\u03c5\u03c3\u03b7 \u03c3\u03c4\u03b1\u03c4\u03b9\u03c3\u03c4\u03b9\u03ba\u03ce\u03bd \u03ba\u03b1\u03b9 \u03bc\u03b1\u03c2 \u03c0\u03b1\u03c1\u03ad\u03c7\u03bf\u03c5\u03bd \u03c6\u03c1\u03ad\u03c3\u03ba\u03b1 \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03b1 \u03ba\u03b1\u03b9 \u03c0\u03bb\u03b7\u03c1\u03bf\u03c6\u03bf\u03c1\u03af\u03b5\u03c2 \u03c4\u03b9\u03c2 \u03bf\u03c0\u03bf\u03af\u03b5\u03c2 \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bc\u03b5 \u03bd\u03b1 \u03bb\u03ac\u03b2\u03bf\u03c5\u03bc\u03b5 \u03c5\u03c0\u03cc\u03c8\u03b9\u03bd \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03bb\u03ae\u03c8\u03b7 \u03c4\u03c9\u03bd \u03b1\u03c0\u03bf\u03c6\u03ac\u03c3\u03b5\u03ce\u03bd \u03bc\u03b1\u03c2.<\/p>","protected":false},"excerpt":{"rendered":"<p>\u0396\u03ce\u03bd\u03c4\u03b1\u03c2 \u03c3\u03c4\u03b7\u03bd \u03b5\u03c0\u03bf\u03c7\u03ae \u03c4\u03c9\u03bd \u03b4\u03b5\u03b4\u03bf\u03bc\u03ad\u03bd\u03c9\u03bd, \u03ae \u03cc\u03c0\u03c9\u03c2 \u03b5\u03af\u03b8\u03b9\u03c3\u03c4\u03b1\u03b9 \u03bd\u03b1 \u03bb\u03ad\u03b3\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c4\u03b7\u03bd \u03b5\u03c0\u03bf\u03c7\u03ae \u03c4\u03c9\u03bd &#8220;Big Data&#8221;, \u03ba\u03c1\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03cc \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03bb\u03ae\u03c8\u03b7 \u03c4\u03c9\u03bd \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03ce\u03bd 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