{"id":670,"date":"2021-07-13T11:05:28","date_gmt":"2021-07-13T09:05:28","guid":{"rendered":"http:\/\/digihotelier.com\/?p=670"},"modified":"2021-07-13T11:05:30","modified_gmt":"2021-07-13T09:05:30","slug":"%cf%80%cf%81%ce%bf%ce%b3%cf%81%ce%ac%ce%bc%ce%bc%ce%b1%cf%84%ce%b1-%cf%80%ce%b9%cf%83%cf%84%cf%8e%ce%bd-%cf%80%ce%b5%ce%bb%ce%b1%cf%84%cf%8e%ce%bd-loyalty-club","status":"publish","type":"post","link":"https:\/\/digihotelier.com\/en\/%cf%80%cf%81%ce%bf%ce%b3%cf%81%ce%ac%ce%bc%ce%bc%ce%b1%cf%84%ce%b1-%cf%80%ce%b9%cf%83%cf%84%cf%8e%ce%bd-%cf%80%ce%b5%ce%bb%ce%b1%cf%84%cf%8e%ce%bd-loyalty-club","title":{"rendered":"\u03a0\u03c1\u03bf\u03b3\u03c1\u03ac\u03bc\u03bc\u03b1\u03c4\u03b1 \u03a0\u03b9\u03c3\u03c4\u03ce\u03bd \u03a0\u03b5\u03bb\u03b1\u03c4\u03ce\u03bd (Loyalty Club)"},"content":{"rendered":"<p>\u039c\u03af\u03b1 \u03b1\u03c0\u03cc \u03c4\u03b9\u03c2 \u03bc\u03b5\u03b3\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b5\u03c2 \u03c0\u03c1\u03bf\u03ba\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2 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\u03c4\u03b7\u03bd \u03b1\u03c6\u03bf\u03c3\u03af\u03c9\u03c3\u03b7;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u03a4\u03b1 \u03bf\u03b9\u03ba\u03bf\u03bd\u03bf\u03bc\u03b9\u03ba\u03ac \u03c3\u03c4\u03bf\u03b9\u03c7\u03b5\u03af\u03b1 \u03c3\u03b5 \u03c3\u03c7\u03ad\u03c3\u03b7 \u03bc\u03b5 \u03c4\u03b7\u03bd \u03b1\u03c6\u03bf\u03c3\u03af\u03c9\u03c3\u03b7<\/strong><\/h2>\n\n\n\n<p>\u0397 \u03b4\u03b9\u03b1\u03c4\u03ae\u03c1\u03b7\u03c3\u03b7 \u03c4\u03c9\u03bd \u03c5\u03c6\u03b9\u03c3\u03c4\u03ac\u03bc\u03b5\u03bd\u03c9\u03bd \u03c0\u03b5\u03bb\u03b1\u03c4\u03ce\u03bd \u03ba\u03bf\u03c3\u03c4\u03af\u03b6\u03b5\u03b9 \u03bb\u03b9\u03b3\u03cc\u03c4\u03b5\u03c1\u03bf \u03ba\u03b1\u03b9 \u03c0\u03b1\u03c1\u03ad\u03c7\u03b5\u03b9 \u03bc\u03b5\u03b3\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b1 \u03c0\u03b5\u03c1\u03b9\u03b8\u03ce\u03c1\u03b9\u03b1 \u03ba\u03ad\u03c1\u03b4\u03bf\u03c5\u03c2, \u03c3\u03b5 \u03c3\u03cd\u03b3\u03ba\u03c1\u03b9\u03c3\u03b7 \u03bc\u03b5 \u03c4\u03b7\u03bd \u03c0\u03c1\u03bf\u03c3\u03ad\u03bb\u03ba\u03c5\u03c3\u03b7 \u03bd\u03ad\u03c9\u03bd \u03c0\u03b5\u03bb\u03b1\u03c4\u03ce\u03bd.<\/p>\n\n\n\n<p>\u03a3\u03b5 \u03ad\u03bd\u03b1 \u03ac\u03c1\u03b8\u03c1\u03bf \u03c0\u03bf\u03c5 \u03b4\u03b7\u03bc\u03bf\u03c3\u03b9\u03b5\u03cd\u03c4\u03b7\u03ba\u03b5 \u03c3\u03c4\u03bf&nbsp;<a href=\"https:\/\/hbr.org\/2014\/10\/the-value-of-keeping-the-right-customers\" target=\"_blank\" rel=\"noreferrer noopener\">Harvard Business Review<\/a>, \u03b5\u03bd\u03ce \u03b1\u03bd\u03b1\u03b3\u03bd\u03c9\u03c1\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03b7 \u03b4\u03b9\u03b1\u03ba\u03cd\u03bc\u03b1\u03bd\u03c3\u03b7 \u03bc\u03b5\u03c4\u03b1\u03be\u03cd \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03ce\u03bd \u03ba\u03bb\u03ac\u03b4\u03c9\u03bd, \u03b5\u03c0\u03b9\u03c3\u03b7\u03bc\u03b1\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03cc\u03c4\u03b9 \u00ab\u03b7 \u03b1\u03c0\u03cc\u03ba\u03c4\u03b7\u03c3\u03b7 \u03b5\u03bd\u03cc\u03c2 \u03bd\u03ad\u03bf\u03c5 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03c0\u03cc 5 \u03ad\u03c9\u03c2 25 \u03c6\u03bf\u03c1\u03ad\u03c2 \u03c0\u03b9\u03bf \u03b4\u03b1\u03c0\u03b1\u03bd\u03b7\u03c1\u03ae \u03b1\u03c0\u03cc \u03c4\u03b7 \u03b4\u03b9\u03b1\u03c4\u03ae\u03c1\u03b7\u03c3\u03b7 \u03b5\u03bd\u03cc\u03c2 \u03c5\u03c6\u03b9\u03c3\u03c4\u03ac\u03bc\u03b5\u03bd\u03bf\u03c5 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b7.\u00bb \u03a3\u03b5 \u03bc\u03b9\u03b1 \u03ad\u03c1\u03b5\u03c5\u03bd\u03b1 \u03c0\u03bf\u03c5 \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03bf\u03c0\u03bf\u03b9\u03ae\u03b8\u03b7\u03ba\u03b5 \u03b1\u03c0\u03cc \u03c4\u03bf\u03bd&nbsp;<a href=\"https:\/\/www.bain.com\/Images\/BB_Prescription_cutting_costs.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Frederick Reichheld \u03c4\u03b7\u03c2 Bain &amp; Company<\/a>, \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03cc \u03c4\u03bf\u03c5 Net Promoter System, \u03b4\u03b9\u03b1\u03c0\u03b9\u03c3\u03c4\u03ce\u03b8\u03b7\u03ba\u03b5 \u03cc\u03c4\u03b9, \u03b1\u03c5\u03be\u03ac\u03bd\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c4\u03b1 \u03c0\u03bf\u03c3\u03bf\u03c3\u03c4\u03ac \u03b4\u03b9\u03b1\u03c4\u03ae\u03c1\u03b7\u03c3\u03b7\u03c2 \u03c4\u03c9\u03bd \u03c0\u03b5\u03bb\u03b1\u03c4\u03ce\u03bd \u03ba\u03b1\u03c4\u03ac 5%, \u03b1\u03c5\u03be\u03ac\u03bd\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c4\u03b1 \u03ba\u03ad\u03c1\u03b4\u03b7 \u03ba\u03b1\u03c4\u03ac 25% \u03ad\u03c9\u03c2 95%.<\/p>\n\n\n\n<p>\u0391\u03c0\u03cc \u03c4\u03b7\u03bd \u03ac\u03bb\u03bb\u03b7 \u03c0\u03bb\u03b5\u03c5\u03c1\u03ac, \u03b7&nbsp;<a href=\"https:\/\/www.pwc.com\/us\/en\/industry\/communications\/publications\/assets\/cis-hotel-loyalty.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">PwC<\/a>&nbsp;\u03b4\u03b9\u03b1\u03c0\u03af\u03c3\u03c4\u03c9\u03c3\u03b5 \u03cc\u03c4\u03b9 \u03bf\u03b9 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03ba\u03b1\u03c4\u03ac \u03bc\u03ad\u03c3\u03bf \u03cc\u03c1\u03bf \u03c0\u03c1\u03cc\u03b8\u03c5\u03bc\u03bf\u03b9 \u03bd\u03b1 \u03b4\u03b1\u03c0\u03b1\u03bd\u03ae\u03c3\u03bf\u03c5\u03bd&nbsp;<strong>25 \u03b4\u03bf\u03bb\u03ac\u03c1\u03b9\u03b1 \u03b5\u03c0\u03b9\u03c0\u03bb\u03ad\u03bf\u03bd<\/strong>&nbsp;\u03c3\u03c4\u03bf \u03b1\u03b3\u03b1\u03c0\u03b7\u03bc\u03ad\u03bd\u03bf \u03c4\u03bf\u03c5\u03c2 \u03be\u03b5\u03bd\u03bf\u03b4\u03bf\u03c7\u03b5\u03af\u03bf. \u0395\u03be\u03ac\u03bb\u03bb\u03bf\u03c5, \u03bf\u03b9 \u03b5\u03bd \u03bb\u03cc\u03b3\u03c9 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2 \u03b1\u03c5\u03be\u03ac\u03bd\u03bf\u03c5\u03bd \u03c4\u03b1&nbsp;<strong>\u03ad\u03c3\u03bf\u03b4\u03b1 \u03b1\u03c0\u03cc \u03b2\u03bf\u03b7\u03b8\u03b7\u03c4\u03b9\u03ba\u03ad\u03c2 \u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03af\u03b5\u03c2<\/strong>, \u03ba\u03b1\u03b8\u03ce\u03c2 \u03b1\u03c0\u03bf\u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03bf\u03c5\u03bd \u03c4\u03b1\u03ba\u03c4\u03b9\u03ba\u03ac \u03c4\u03b9\u03c2 \u03b1\u03b3\u03b1\u03c0\u03b7\u03bc\u03ad\u03bd\u03b5\u03c2 \u03c4\u03bf\u03c5\u03c2 \u03c0\u03b1\u03c1\u03bf\u03c7\u03ad\u03c2, \u03b5\u03bd\u03ce \u03c3\u03c5\u03bc\u03b2\u03ac\u03bb\u03bb\u03bf\u03c5\u03bd \u03ba\u03b1\u03b9 \u03c3\u03c4\u03b7 \u03b8\u03b5\u03c4\u03b9\u03ba\u03ae \u03c0\u03c1\u03bf\u03b2\u03bf\u03bb\u03ae \u03c4\u03bf\u03c5 \u03ba\u03b1\u03c4\u03b1\u03bb\u03cd\u03bc\u03b1\u03c4\u03bf\u03c2 \u03bc\u03ad\u03c3\u03c9 \u03c0\u03c1\u03bf\u03c6\u03bf\u03c1\u03b9\u03ba\u03ce\u03bd \u03c3\u03c5\u03c3\u03c4\u03ac\u03c3\u03b5\u03c9\u03bd.<\/p>\n\n\n\n<p>\u0395\u03c0\u03bf\u03bc\u03ad\u03bd\u03c9\u03c2, \u03bd\u03b1\u03b9, \u03bf\u03b9 \u03c0\u03b9\u03c3\u03c4\u03bf\u03af \u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2 \u03bc\u03b5\u03b3\u03ac\u03bb\u03b7\u03c2 \u03b1\u03be\u03af\u03b1\u03c2. \u038c\u03bc\u03c9\u03c2, \u03b1\u03c5\u03c4\u03cc \u03b4\u03b5\u03bd \u03c3\u03b7\u03bc\u03b1\u03af\u03bd\u03b5\u03b9 \u03b1\u03c0\u03b1\u03c1\u03b1\u03b9\u03c4\u03ae\u03c4\u03c9\u03c2 \u03cc\u03c4\u03b9 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03bf\u03bb\u03c5\u03c4\u03b9\u03bc\u03cc\u03c4\u03b5\u03c1\u03bf\u03b9 \u03b1\u03c0\u03cc \u03c4\u03bf\u03c5\u03c2 \u03bd\u03ad\u03bf\u03c5\u03c2 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2. \u03a3\u03c0\u03b1\u03bd\u03af\u03c9\u03c2 \u03ad\u03bd\u03b1 \u03be\u03b5\u03bd\u03bf\u03b4\u03bf\u03c7\u03b5\u03af\u03bf \u03bc\u03c0\u03bf\u03c1\u03b5\u03af \u03bd\u03b1 \u03b5\u03c0\u03b9\u03b2\u03b9\u03ce\u03c3\u03b5\u03b9 \u03c3\u03c4\u03b7\u03c1\u03b9\u03b6\u03cc\u03bc\u03b5\u03bd\u03bf \u03bc\u03cc\u03bd\u03bf \u03c3\u03c4\u03b7\u03bd \u03b1\u03c6\u03bf\u03c3\u03af\u03c9\u03c3\u03b7 \u03c4\u03c9\u03bd \u03c0\u03b5\u03bb\u03b1\u03c4\u03ce\u03bd.<\/p>","protected":false},"excerpt":{"rendered":"<p>\u039c\u03af\u03b1 \u03b1\u03c0\u03cc \u03c4\u03b9\u03c2 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