Hotel Reputation Management Systems

Hotel reputation management is the practice of monitoring and influencing the way your property is perceived throughout the web. The idea emerged in the context of public relations, but shifted its focus to recent emerging review sites, social media platforms and search engines. Hardly any other industry is as vulnerable or affected by the impact of reputation management as the hospitality industry. According to TripAdvisor:

• 93% of users use online reviews when deciding which hotel they want to stay at 53% of respondents did not book a hotel that did not have online reviews
• Το 53% των ερωτηθέντων δεν έκανε κράτηση σε ξενοδοχείο που δεν είχε κριτικές στο διαδίκτυο

However, the accommodation industry can also take advantage of the importance of reviews and online reputation. User-generated content (UGC-User Generated Content), such as reviews, has a significant impact on a customer's purchasing decision. Thus, getting positive feedback from satisfied guests is now a priority for hotel owners and general managers. According to an Ipsos study:

• 68% reliable peer reviews (ie Opinions and online reviews)
• 53% are influenced by UGC during a purchase decision

It is now vital that you as a hotelier treat the hotel reputation management and monitor your reputation online.

For most hoteliers, online hotel reputation management is a relatively new idea. The Internet and changes in consumer culture mean that online reputation management must now become a central element of marketing strategy. We understand the daily pressures on hotel owners and managers, so successfully managing your reputation requires a simple, user-friendly solution.

"Common sense dictates that there is a link between critical visitors and revenue. Of course, there are many contributing factors, but to keep track of the increase in revenue as the visitor satisfaction rate increases puts more science into the instinct. ”- Corin Burr

Investing in online reputation management enables you to leverage a new and growing revenue stream. Remember, the way a customer perceives and interacts with your business is directly affected by your online reputation.