In recent years there has been a lot of mobility in terms of sales and distribution channels. New channels are constantly appearing, which try to specialize and target specific markets. Now, there is a large number of channels (reservation systems) for hoteliers to choose for their mix of channels. But how is this situation?
Following the huge growth in booking.com's market share in the first year of the pandemic, we see a 10% lag at the moment, as well as a decline in Expedia's market share, which is constantly losing ground, and Airbnb takes second place, since it dealt with the hotel and not just rentals. In the next position of OTAs appears Hotelbeds (Wholesaler).
A significant change is the rise to fourth place in direct online bookings through Booking Engine. This has an explanation, since customers (travelers) seek booking directly at the accommodation, so that for any issue that may arise there is direct contact with the accommodation. This shows the importance of using the booking engine and the online presence (website).
Success in determining the mix of channels allows sales success and as a result of the performance of the accommodation. At HotelAvailabilities we take the results of the analysis seriously, in order to guide the hoteliers to make the right decisions.
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