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Why Centralized Review Management in a Channel Manager Is No Longer Optional for Hotels
In today’s highly competitive hospitality landscape, online reviews are no longer just feedback—they are a core driver of bookings, pricing power, and brand perception. Guests actively consult reviews across multiple platforms such as Booking.com, Expedia, and Airbnb before making a reservation. For hoteliers, this creates both an opportunity and a challenge: how to efficiently monitor,…